Targeting ROI

The bottom line: employers hire high-performance personnel who provide a positive return on
investment (ROI). The  amount of time given for you to prove your value is generally limted to sec-
onds. As a result, you must represent ROI in your marketing materials and in the interview immedi-
ately and with confirming quantifiables. This is the time to show, not simply tell, the company what
you offer. Be prepared by having a direct response to several questions a hiring executive may use
in the process of uncovering a candidate’s ROI, these include:

Tell me what you have to offer

How can you take objectives to the next level

Provide examples of how you added value to a former employer

What do you consider to be your three greatest strengths

What do colleagues say are your three greatest strengths

What do your superiors say are your three greatest strengths

What do your family members and friends describe as your three greatest strengths